By  Le Figaro Services team

It brings elegance and authenticity. BB Yachts is the new brand in vogue. The brand is French and offers a range of luxury boats of 35, 44 and 66 feet.

BB Yachts has made its entry into the galaxy of luxury boats. Tell us about the genesis of the project.

Benjamin Barbieri : The first pencil strokes date back to 2020. For my part, I was an entrepreneur and passionate about the world of the sea. I met Marin Matic, who was a seasoned marine professional with great technical knowledge of boat building. We had very complementary profiles. We embarked on this project to build yachts designed by sailors, as the aim was to bring our observations to life. Our first model was launched in 2023. Having been by our side for a long time, Alexandre Féron joined us as a partner in 2025, to support us on the company's image. The team is growing month by month. Our brand is currently represented in seven countries, and we are continuing our development.

BB Yachts is currently represented in seven countries. DRR

How has BB Yachts forged its own identity ?

Alexandre Féron : Benjamin and Marin travelled all over Europe to find an architect who could, through their design, transcribe the brand's DNA, namely the generous, sparkling and colourful Mediterranean. Their choice naturally fell on Italy, from the naval architect to craftsmen with recognised expertise. Then, there was a whole period of engineering, design and choice of the right suppliers for the materials. Ultimately, our boats are truly in the image of the Mediterranean. Between tradition and sustainable innovation, they are generous and very liveable for entertaining people and sharing unique moments at sea.

The brand symbolises the generous, sparkling and colourful Mediterranean. DR

You mentioned sustainable innovation. Can you tell us more ?

Marin Matic : Our boats feature the latest technology products and equipment to meet current navigation standards. In addition, respect for the environment and sustainable development are pillars of our brand. That is why we offer a hybrid version for most of our models, and we are very demanding about the quality of materials to achieve maximum durability.

The boats feature the latest technology equipment to meet current navigation standards. DR

Can the client customise their yacht according to their desires ?

M.M. : We want to break away from mass production. What we want is to bring the client with us, to the shipyard in Italy if they wish, so that they acquire an almost unique model.

B.B. : That's correct. The client must be able to customise it as much as they wish, regarding the layout and the materials such as leathers, woods, the different configurations, the interior layout or even the upholstery. To sum up, BB Yachts offers the client a co-construction. It is done hand in hand.

With BB YACHTS, elegance and authenticity combine with three essential promises : stability, reliability and durability.